2022
Mexico: The Art of the Taco
Student Work
Deliverables
Typography
Editorial Design
Creative Direction
Alberta University of
the Arts
Growing up in Canada, Jose Cruz spent his childhood summers in Guadalajara, Mexico with family friends. Here Cruz was immersed in the rich culture of traditional Mexican cuisine- from purchasing the fresh ingredients at street markets to stopping to grab a taco from the stands for a quick snack. Cruz wished to share these recipes in a cookbook
Our solution is to combine elements of tradition, location, and modernity to create a cookbook that is as fun, dynamic, and bold as the humble taco.