2022
Plenty Website Rebrand
UX Design
UI Design
Website Design
Alberta University of
the Arts
Student Work
Deliverables
Shopping for jeans as a woman is overwhelming, frustrating, and sometimes downright confusing. With the increase in popularity of online shopping, this makes finding the perfect pair of denim even more difficult, particularly for stores like Plenty who offer a multitude of brands.
Through an easier navigation system and integrated style guide, users can feel more confident shopping for jeans at Plenty without all the aggravating analysis paralysis.