2023
YETI Advertising Campaign
Alberta University of
the Arts
Advertising
Illustration
Art Direction
Student Work
Deliverables
In a saturated market, YETI stands out on top due to its proven strength and resilience in the outdoors. Yet despite this, competitors are starting to dominate the market.
Our solution? To attract a new audience by daring them to try something new- and YETI will be there to support along the way.